8th Grade Expo - Cause Marketing Campaign Pitch

Throughout our Perception unit, the eighth graders explored the power of media. They critically analyzed media on our online forum by responding to posts about the way media portrays a variety of groups of people. Additionally, they learned about psychology and the ways marketers sometimes use this information to engage their target audiences.

For the final project, students chose a topic (gender, race, ethnicity, socioeconomic status, beauty, ability and age) and researched the way their topic is currently portrayed in the media. Next, they considered ways to change these portrayals to be more positive. They created marketing plans including conducting market research, planning marketing tactics and timelines, selecting a target audience and goal and figuring out how to use psychology to reach their target. On expo day, they pitched their campaigns to their audience. We are so proud of their hard work!

Gender:

Campaign 1- Throw Like a Girl
Goal: To change the way women view women as athletes
By: Leah & Chloe
Video Advertisement
Instagram:@throwlikeagirlcampaign
#throwlikeagirl

Campaign 2- LGBT Equality
Goal: Promote equality for LGBT youth
By: Ade & Sydney
Instagram: @l.g.b.t_campaign

Campaign 3- Gender Equality
Goal: Promote gender equality
By: Matthew & Michael

Race:

Campaign 1- We Are People Too
Goal:
By: Shamar, Miles & Ryan
Instagram: @we.are.people.too

Campaign 2- Race in Anime
Goal: To promote diversity through anime
By: Miles, Diana & Caleb

Campaign 3- Diversity
Goal: Unity through diversity
By: Lucas HN, Luca P & Emanuel V

Campaign 4- Race
Goal: Awareness and Empowerment
By: Soleil & Alexes
Video Advertisement

Ethnicity:

Socioeconomic Status:

Campaign 1- Spent Challenge
Goal: To change the media's portrayal of living with a limited budget.
By: Eliya, Chelsea and Kayla
Instagram: @spentchallenge
#spentchallenge

Beauty:

Campaign 1-
Goal: Challenge beauty norms in media
Video Advertisement
By: Astrid, Ila & David

Ability:

Campaign 1- Learn American Sign Language
Goal: To change the way the media portrays people with disabilities
By: Jasmine
Video Advertisement
Instagram: @learnasl

Age:

Campaign 1- Adolescents
Goal: To change the way the media portrays adolescents
By: Aidan & Henry
Video Advertisement